Diesel: No Longer for douchebags?
Diesel took an unexpected turn with this series of ads for their fall/winter 09 collection. It’s pretty “out there,” especially when we’re used to Diesel putting out sexed-up crap like this. It’s hard to judge how good/bad this campaign is because the style is so difficult to categorize.
I really like it. What do you guys think?
MORE LIKE BEYOND NIGHTMARES.
VERY SERIOUS.
WOULD YOU WATCH THIS MOVIE? I WOULD.
BRO VS SPIRIT BRO. WHO WILL WIN?
PLAY ON WORDS.
MAN/BEAR LOVE?
DUMB BITCH.
WHAT’S THAT WORD? OH YEAH, PHALLIC!
Ad concepts like this really grab your attention because they are so unusual. These images are interesting because they offer a look that, while confusing, is very conceptual and unique. I’m happy that Diesel, longstanding douchebags, had the balls to pull this off.
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Another cool fact, one of these adds references the title to the play Six Characters in Search of An Author by Luigi Pirandello which is considered a staple of modernist (or is it post?) drama. I feel like the vibe of the adds fits the reference, but I may be stretching