About Me

Seth Godin said it best. “Instead of wondering when your next vacation is, maybe you ought to set up a life you don’t need to escape from.” My thoughts exactly. Life is too short to live and work like a zombie. Even when things are stressful. Even when it’s Monday.

I’m driven by passion, purpose, & results. I think the best problem-solving is both creative and strategic and apply both in everything I do. I’m a “big picture” guy with an eye for detail, and get a rush from developing new ideas and pushing the boundaries of business and culture.

A few random, rambling thoughts:

• Business, lifestyles, values and culture are changing rapidly. 
• If brands don’t keep up with (and initiate) these changes, they’re sunk.
• Our responsibility as creative professionals is to galvanize this change.
• It’s essential to transcend the status quo and build a better world.

What are you interested in, James?

Connection is all that counts

Let’s connect! I’m always open to meeting new people, sharing ideas, and brainstorming new ways of branding and making the world a better place. I’m available for creative projects, coffee, beer, and speaking engagements.

You can find me on the interwebs:

• james.s.mccrae@gmail.com
• Facebook
• Twitter
• LinkedIn
• Google+