Category Archives for Uncategorized
Bullshit
Happiness comes in direct proportion to your ability to rise above the bullshit. What exactly do I mean by “bullshit”? Glad you asked… These seven practices are rooted in inauthenticity and lead to inefficiencies in communication and creativity. Avoid them … Continue reading
What’s Your Purpose Statement?
I am a brand. And so are you. In case you missed it, we’re living in a super-paced, hyper-connected world. It blows me away to think about how much the world has changed in the past five years. And if we want … Continue reading
Connection is All That Counts
I’m in the business of making things. Websites, videos, brand stories and platforms, presentations, strategies, etc. My time is spent thinking and building; analyzing, then creating. One part dreaming. One part doing.We’re crafting a new and exciting digital world, in … Continue reading
The Problem With Planning
Over the weekend I visited my parents with my girlfriend and, in typical family fashion, in between grilling dinner and settling down a pack of wild nephews, we played games. Well, we played one game. Speed Scrabble. Speed Scrabble is a … Continue reading
That’s So 2011
What else do you got? It’s hard to keep people’s attention. People are over it before it even goes public. The world moves just that fast. So how do you design a message that matters? How do you keep your career and business … Continue reading
James McCrae is a creative strategist, culture addict and writer broadcasting from Minneapolis. 
